MTV Summer

6 December, 2013

pictureDRIFT has recently created the on-air ident to launch the mtv summer 2014 campaign. The ident was shot at Watsons Bay baths by Kevin Scott and features Le Tanned guys and girls in brightly coloured swim wear, jumping, swimming, floating and basking in the sun as they multiply to the beat to fill the scene. This was a great concept and a really fun project to be involved with. It also provided a great opportunity to collaborate with music composer Justin Cetinich to create the mtv sound of summer. check it out here in the projects section